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Market research analyst: the path

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Description from O*NET

Also called: Business Development Specialist, Communications Consultant, Communications Specialist, Content Strategist, Market Analyst

Typical pay$78,760Median yearly pay, BLS 2025
Job outlook+7% jobsProjected change, 2025–35. All jobs: +3.5%.
Time after high schoolAbout 4 yearsTypical full-time study and training
  1. Step 1Bachelor’s in marketing, statistics, or a related field4 years
  2. Step 2Entry-level job

Typical education to start: Bachelor's degree · More on the BLS Occupational Outlook Handbook

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Colleges for this path

Related majors: Family and Consumer Sciences/Human Sciences Business Services · Apparel and Textiles · Data Analytics · Economics · Marketing · Specialized Sales, Merchandising and Marketing Operations

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1,182 colleges match

College Scorecard, 2024 data. Earnings are the median for graduates of the related majors, 4 years after graduating. All figures are estimates.

Best value = earnings ÷ (net price × years of study). Net prices under $1,000 count as $1,000.

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